The idea for 3T, LLC didn’t stem from an epiphany or an idealization session. In January 2014, college senior Troy Prill knew that he was going to be a part-time student for his last semester in the fall later that year. Seeing all of that free time on his hands, Troy got to work finding a relatively untapped niche in his college town of Mount Pleasant, MI.
By August of 2014, Troy had his own mobile restaurant serving the late-night crowds on the streets of Downtown Mount Pleasant. Nicknamed “The Pineapple Express”, Troy’s restaurant served “Walking Tacos” and other Mexican foods. Before the students arrived for school, The Pineapple Express was serving three nights per week and catered to several county fairs.
Once the student body came back to Mount Pleasant, Troy could not keep up with the demand for his food despite having direct competition with two other late-night restaurants and would regularly sell out of food. By the time graduation came, The Pineapple Express had revenues of over $47,000.
Before graduation in December 2014, Troy took a job in Denver that would render him unable to continue keeping a firm grasp on a mobile restaurant 1,200 miles away. Rather than dissolve the business and try to sell the (nearly illiquid) assets, Troy worked to set up a business for his main hired-hand, Ryan Swindlehurst. It was agreed that Ryan would lease the assets from Troy. Troy also agreed to give any help and council that he could to help keep The Pineapple Express thriving.
Seeing a unique and scalable business opportunity, Troy decided to form 3T, LLC (Troy’s Tasty Tacos) into a larger company that would help students like Ryan start their own mobile food businesses with a limited amount of risk.
Julie is also a graduate of Central Michigan University, where she studied Childhood Development, English, and Elementary Education. Julie served as the drum major for the Chippewa Marching band for several years. She currently resides in Denver, Colorado and enjoys developing 3T and exploring the mountains.
- Food Cart & Cooking Equipment
- Umbrella / Storage
- Trailer Tongue
- Lock Box
- Spare Parts